Who we are

We make mental health care part of
everyday life.

One team of builders and clinicians, working since 2019 on both sides of care: a self-guided CBT app more than 500,000 people have used to work on themselves, and the stepped-care platform therapists, clinics, and workplace programs use to extend their reach.

Our approach

Behavior change,
not information

UpLife's approach starts from the simple premise that behavior change, not information, is what actually improves mental health. Our programs are grounded in Cognitive Behavioral Therapy and built into a structured Blended Care Therapy model, so the tools we build reinforce real clinical work instead of replacing it.

Leadership

The people behind the care.

UpLife is a behavioral health company built on the belief that good care deserves backup, not a replacement.

Jeff Musa

Jeff Musa

CEO, Chief Strategy Officer

Alexander Makhtin

Alexander Makhtin

Co-founder, Chief Product Officer

Oleg Lavrentyev

Oleg Lavrentyev

Co-founder, Chief Technical Officer

Nataliia Kuzmina

Nataliia Kuzmina

Psychologist, Head of Content

Advisory board

Leaders in clinical psychology
and digital health

Our advisory board includes leaders in clinical psychology and digital health, guiding the science and strategy behind UpLife's care model.

Dr. Lloyd Humphreys

Dr. Lloyd Humphreys

Managing Director, Cogniss

Pat Ryan, LCSW

Pat Ryan, LCSW

Owner, Ryan Family Therapy

Dr. Christopher Willard

Dr. Christopher Willard

Psychologist, Author, Harvard Medical School

Our story

From an idea to
everyday impact

UpLife was founded in 2019 by Oleg Lavrentyev and Alexander Makhtin, alongside seasoned psychologist Nataliia Kuzmina.

From the start, the company has been built around the single, specific belief that behavior change is the real work of mental health, and that people deserve structured, evidence-based support for it every day, not just once a week.

Since then, more than 500,000 people have used UpLife to build healthier habits and work through real challenges. Today, the same team leads the structured, therapist-directed model used by practices, clinics, and workplace programs.

Our team spans the US and Ukraine, united by the shared focus on building mental health support that people actually use. We care more about evidence than hype, and more about getting the clinical model right than moving fast for its own sake.

Where we are

Our location

United States Washington, DC
Ukraine Kyiv

Investor or press inquiry? inquiry@uplifecare.com